Brand Identity + Graphic Design
Welcome to the new way of doing business.
Globlee is a unique and innovative “Digital word of mouth” platform, enticing people to help brands with creative marketing, sales and business development. Globlee is the future of social networking. Here everyone can earn money by sharing videos with friends. Have fun and make money.
Globlee is a trademark of UNIVEC, INC. For over 25 years UNIVEC has been a pioneer, inventor, proponent and developer of ecommerce and digital economy. More at: www.univ.ec
AMRICA ENTERTAINMENT is the media–marketing company dedicating the majority of its efforts on education, consulting and management of innovative products, tools and concepts developed by UNIVEC. More at: www.amricaentertainment.com
My role: Head of Design
Location: New York City, USA + Moscow, Russia
Problem: Inconsistency in design and brand style.
Challenge: it was my first leadership role in Design Department. I was responsible for developing and managing all aspects of our design and creative output.
Globlee opened its new office in Moscow, Russia and I had to coordinate their work from New York City, using Skype and other softwares that enables the world’s conversations. It was a quite challenge because I had to understand all differences in culture that could help me to build more effective content to reach beyond borders. Sometimes, I was working without any break and off days. I was very enthusiastic about designing and presenting superb presentations. I had an ambition to lead and help take Globlee to the next level.
A well-developed style guide is an essential tool for establishing brand identity.
A brand style guide acts as a key document that helps content creators communicate a consistent message to your audience, so it’s a great asset for creating consistent, on-brand content.
Size: Horizontal A4 (8.27×11.69 in, 210×297 mm)
Introducing a unique and innovative “Digital word of mouth” platform, enticing people to help brands with creative marketing, sales and business development.
– About – Trends and the Ideal World – Current Situation – What is Globlee – Globlee for Users – CloudPort for Brands – How to Get Started – Mutually Beneficial Collaboration
Size: 1240 x 700 px (16.5×9.3 in, 420×237 mm)
Language: English and Russian