Restaurant Menus

A good restaurant menu design is key to any restaurant’s marketing plan.

When you design a menu it should express your eatery’s personality, focuses your overall operations, promotes profitability, establishes your budget, and keeps your brand fresh in your customer’s mind.

Your menu is your primary means of representation:
It says exactly who you are and what you hope to convey personality-wise. It also should create enough of an impression so that it stays with your client long after the waiter or waitress walks off with it. In addition, it must convey your restaurant’s brand in a manner that makes diners excited to be there, want to come back and to recommend it to family and friends.

How should I design a menu?

There are no rights or wrongs in when you design a menu. What works with some establishments fails at others. However, your menu should be an expression of your restaurant’s personality. In designing it, think about how it will best represent your image and objectives. Are you classy and sophisticated? Fun-loving and wild? A small, plain text menu can be used to enhance a restaurant’s impression of elegance or simplicity. A thick, flashy, image-intensive menu can emphasize a location’s festive side. Once you determine your restaurant’s personality, you can easily begin crafting the look of your menu to match that."

- The Aaron Allen & Associates newsletter
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