A good restaurant menu design is key to any restaurant’s marketing plan.
When you design a menu it should express your eatery’s personality, focuses your overall operations, promotes profitability, establishes your budget, and keeps your brand fresh in your customer’s mind.
Your menu is your primary means of representation:
It says exactly who you are and what you hope to convey personality-wise. It also should create enough of an impression so that it stays with your client long after the waiter or waitress walks off with it. In addition, it must convey your restaurant’s brand in a manner that makes diners excited to be there, want to come back and to recommend it to family and friends.
How should I design a menu?