REDBOOKS is a B2B advertising and sales intelligence leader that takes the guesswork out of prospecting.
With over 100 years in the industry and formerly a division of LexisNexis, REDBOOKS was spun out in 2010 under management of new Principals, who devote themselves to positively disrupting the RB product offering and organization.
My role: UX/UI & Graphic Designer
Team: Marketing + Product
Problem: The product website was out of date, overwhelmed and not user friendly. Responsive design (tablet and mobile versions) wasn’t developed at all and it was one of the biggest problem that we had to solve.
Challenge: The company had around 25 people. It was like a start-up environment where everyone was doing everything. I was entire Design department working with Marketing and Product team as well. The workload was pretty heavy, but it went with opportunities for learning and growth abound. It was a unique experience where I could innovate in many different areas at the same time.